Following university studies and postgraduate doctoral work in International Relations at the University of California - Santa Barbara and Uppsala University in Sweden in the mid to late 80s, Per became a licensed stockbroker and money market director for PK Bank (subsequently Nordea) in Stockholm. As a management and financial consultant with APB in Brussels, Per developed and conducted operational profitability analyses and implemented performance-enhancing solutions for European financial institutions and blue chip companies during the late 80s and early 90s. In 1990 Per co-founded and was a partner of SMS, a Scandinavian and UK based advisory firm specialising in corporate restructuring of primarily European blue chip companies. The company was successfully sold in 1993.
In 1995 Per was recruited to join Swedish incumbent telecoms operator Telia to develop its international financial business and establishing and incorporating organizational subsidiaries and offices in Norway, Denmark, Finland, Poland, Estonia, Latvia, Italy, Germany, Netherlands, France and UK. As Managing Director of Telia Finance Ltd., London, UK, Per was operationally responsible for developing telecoms related financial business activities in the UK, Europe and US markets and built a $1 billion + infrastructure asset portfolio.
In 2000 Per co-founded UK based streaming video service provider Yes Television and was President of Yes Television Inc. in Los Angeles, USA, and oversaw the establishment of corporate activities in Scandinavia, France, Thailand, Singapore, Korea, Philippines, Malaysia, Hong Kong and Australia. Per was responsible for and completed fundraisings in excess of $250 million and successfully divested the US regional business in 2003. In 2001-2003 Per was a founding shareholder of Carlsdorff Partners, a Zurich-based corporate finance and asset/wealth management advisory, Progressive Capital Partners in London focussing on corporate analysis, restructuring and capital transaction events, and Momentum Capital, also based in London, – a capital company focussed on funding and operating new sustainable business developments. Owner of phace holdings limited, a strategic business anaysis and development advisory firm. Per predominately works in London, Zurich and Hong Kong and serves on several corporate and non-profit boards.